The best examples of content marketing inspire other marketers. All content marketers want to produce content so great that it delights their target audience — and performs well because of it. It doesn't hurt if it also earns a little admiration from its peers. The "unicorn" content plan didn't come out of nowhere.
Come up with new ideas, align them with your strategic goals and audience interests, and support them with a thoughtful distribution and outreach plan that industry mailing list to work. No one else's map will get you there, but you can find inspiration for yours. Our latest collection of the best in content marketing - 35
Examples of Brands Winning with Content - showcases leading B2B and B2C companies that are exceeding audience expectations and their marketing goals with innovative content approaches and creative execution. Here are my eight favorite initiatives and the courses they teach: Lesson 1: