But we are firmly on that path now. Mobile 2017 is going to be the year of “I told you so” on mobile. Basically, if you're not there and sorted, you'll start to feel the pinch in a real way. Traffic, ranking, trade. All those people who told you to quit m-dot, go responsive, or seek out PWAs (progressive web apps) and Phone muttering, “I told you so”. And they will be right. Change has already happened and if you are “always thinking mobile”, consumers won't think of you. They will be guided to better mobile experiences with new brands that look awesome on their mobile devices. Advertising Continue reading below That ambient noise you've been hearing lately?
It's your market share that's gone. Before fax list moving on from mobile, let's float the following idea: in 2017 we will hear the beginning of Phone a change. Mobile is getting secure - and it won't be optional in the long run. It will become a louder conversation as the year progresses. Emplacement Since mobile is so important, location naturally follows. It goes from 'where is this business' to where am I and what is around me'. It even includes "I want X and where do I have to be to enjoy it?" From couponing to commerce, coffee to Phone clothing, consumers will expect better location data for everything they want.
Would consumers care if a local business could deliver the same product as Amazon at the same price at the same time? Many would choose to support local, putting pressure on Amazon to increase the value of its programs like Prime. Advertising Continue reading below This type of achievement is within the reach of most small businesses. Companies just waiting to carve out a small market share from a monster. Amazon Phone would not notice 0.001% loss in market share. But for a local business, that could mean hundreds of thousands of dollars a year in additional revenue. Oh, and that “local” business? They sell nationally.