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jahangirhossain7164
Apr 18, 2022
In DIY Forum
At the start of Rainfall’s engagement, Atlis existed as a big idea and a product MVP. The working idea was that they could be the ultimate platform for Kazakhstan Phone Number List users to get trusted recommendations for businesses through a network of their peers. At the time the mechanism for bringing that idea to life was not yet complete, but there was a strong enough narrative structure in place that Rainfall could strategically build a brand, a “favorite” between two options. The Atlis logo, a heart between two dots, symbolizes the platform’s aim to Kazakhstan Phone Number List help its users make informed decisions when given multiple options. It is quite simply the love that one shows for one business over another. This mark fits with the company’s aim to strike friendly relationships with both consumers and businesses in order to create a platform that is mutually Kazakhstan Phone Number List beneficial. We Are Red…Orange For the initial release, Rainfall wanted Atlis to fit within its product category while still maintaining a hint of unique flavor. They began exploring Kazakhstan Phone Number List variations of red due to its bold energy and iconic associations with passion, desire, and strength. In the end, Rainfall pulled it ever so slightly into the orange spectrum to make it approachable and unique. the-strategy-playbook-for-agencies-in-page-2022 Around the red a family of colors. Was built ranging from warm to cool that would signify the various expressions of Atlis’s messaging from friendly to more serious. Color combination Kazakhstan Phone Number List guidelines also defined how each color could play nicely with the red or each other to allow for ultimate flexibility. Type When selecting a typeface Rainfall wanted the choice to Kazakhstan Phone Number List be approachable and friendly as well as share Atlis’s core values of democratization and trust. This was at a time when Proxima Nova was making its debut as the web’s new “cousin” to Helvetica. Designed by Mark Stimonson, Rainfall was drawn to the thicks and thins of the lowercase letterforms.
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